Collaborations

Shawn Mendes and Kate Moss for Gucci


25 08 2026

Canadian singer Shawn Mendes stars alongside personalities including Kate Moss and Alex Consani in Gucci's latest campaign, Primavera.

The images and short film, shot by Swedish director Johan Renck, celebrate 'the sense of rebirth that comes through the transformative power of love'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.